Keynote

A good design is a design that works – a random design is a bad design

A design can only work if a specific aim has been defined beforehand. The defined aim creates a motivation which is fundamental for the whole working process.

Motivation is the incentive, the engine for development

A designs aim is always to mediate a note, a message. The content of this message is vital, the role of the design is one of a transmitter.

Therefore content and design compose a clear entity
Without a message there is no transmitter, without transmitter there is no mesage: form and function compose an inseparately entity.

A good design is verifiable
It needs to be verifiable if the message has reached the recipient. Otherwise the efficiency of a design cannot be defined and cannot adapt to further development.

A good design is integral and associative
It is important that during the development of a design it is treated integrally. In addition to this associativity play a vital role.

How does a design affect us? What thoughts and emotions does it evoke?

The answers for those questions have to be congruent with the whole product design (may the prodcut be a company or a consumer product). This means that the message has to be considered and implemented in all relevant areas: wether it is webdesign, print, letterheads or logos.

A good design affects widely

Naturally a message is the most worthy if it reaches a wide range of recipients. Therefore it is imprtant to consider the following: a webside which only works in one specific browser does not make any sense. Hence the compatibility of a webside has a vital importance for us during it’s development. A good indication is the use of standard compliant codes which can be checked.